Yes Theory is far more than just a YouTube channel to us. @seek.discomfort is finally out and we launched it in the most epic fashion show to ever hit a backyard. ", "On the day to day, Seek Discomfort acts as a reminder to reconsider everyday decisions and actions, and not take anything for granted. Yes Theory on Instagram: “We did it. Start here with Yes Theory and sign up for our newsletter. One day, completely out of the blue, we got an email from Snapchat--pitching us to leave frigid Montreal, move to Venice, CA, and get paid to make videos for them. If we just step outside our safety bubble, or even our daily routine, we can find so much joy and even life changing experiences. ", "To me, seeking discomfort means to venture outside of your comfort zone. Our goal is to be a daily reminder that the best things in life are outside your comfort zone. Yes Theory. ", "To me, Seek Discomfort means getting out of your comfort zone as often as possible so that you can be a stronger and more experienced version of yourself. We fooled the internet into believing Justin Bieber eats burritos sideways, which was one of our big “viral” moments. By the end of the 30 days, we’d done a bunch of small things like -- get our ears pierced, try stand up comedy, create a secret handshake with the Mayor. It’s a philosophy, a way of life, and a community. Seek Discomfort is about the power of community, a daily reminder that we are all in this together. We shared a one-bedroom apartment with a bunch of friends, did odd side jobs, and created videos in our spare time. Money’s necessary to a certain extent. Wild.Then, we started prepping for our first documentary, with the Iceman, Wim Hof. ", Shipping, taxes, and discounts calculated at checkout. Yes Theory is far more than just a YouTube channel to us. We hit one million subscribers on YouTube. So, stay tuned. Ammar, Thomas, and I (hey, I’m Matt) met in 2015 in Montreal, Canada through a series of serendipitous encounters. But by using discomfort as our compass, we felt like we’d found the cheat code. It’s a philosophy, a way of life, and a community. Bonded over a desire to shake things up, we decided we would do 30 things we’d never done before in 30 days, and make a video about it everyday. It helps me stay away from routines where I feel that something becomes mundane and loses the meaning and excitement it once brought me. ", "Sometimes the most amazing opportunities or lessons are outside our comfort zone. ", "To me, seeking discomfort is about reaching beyond our so called limits. ", "For us, seeking discomfort is having an ultimate will to blindly and fearlessly pursue what you think will transform and grow you despite all the doubts and question thrown on you. ", "Seek discomfort for me is not just about getting out of my comfort zone, it's also challenging my inner critic and proving to myself that I'm capable of so much if I just let go of my fear. Insane. Not talking money here. I mean... Oops! Sweet! Cold. Made with love by Yes Theory. ", "To me Seek Discomfort means wanting more from life! 337.9k Followers, 1,196 Following, 183 Posts - See Instagram photos and videos from Ammar Kandil (@ammar) Ammar Kandil • a free child • On a journey to build the world’s greatest city. Whenever I’m insecure or scared, I try to take a moment to realise what I am feeling inside. Bobby Derin, 28 Former Yes Theory Popularity Web Group #255 Web Group Launched in 2014 #17 Friend Web Group #25 Yes Theory Fans Also Viewed Dolan Twins … We called it Project 30. Can't wait to see the…” 63.3k Likes, 618 Comments - Yes Theory … I live life around the goal to not have any regrets when I’m older. ", "For me, Seek Discomfort is not a phrase as much as it is a lifestyle. We thought it was a prank.I mean, wouldn’t you? We believe life's greatest moments and deepest connections are outside your comfort zone. A continuous process of improvement. Telling myself that if I just live through this little fear once, I won’t have to fear it again. Ideally I don’t want to have regret for things I didn’t do throughout my life whether that’s skydiving or traveling to a dream destination. We launched an apparel line called Seek Discomfort. Something went wrong while submitting the form. Sweet. "Seek Discomfort is a huge motivator for me. Those two words had changed the course of our lives. And when you say YES to the above, then your soul is filled with love, adventure, and happiness. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. But people,…” It was crazy and wild and chaotic and the very reason we started this project together in the first place. Omg. So many of our dreams started to unfold. Instagram About Seek Discomfort gives you the opportunity to unlock a part of your mind and soul that you would probably never see otherwise. Ready for a life lesson. Along the way, we realized our mission was simple: Seek Discomfort. 66.4k Likes, 1,916 Comments - Yes Theory (@yestheory) on Instagram: “We're MILLIONAIRES! We finally started to hit our stride together. We realized, in skydiving with strangers, throwing fashion shows, and pushing ourselves beyond our limits that--life’s most beautiful moments and meaningful connections exist outside our comfort zones. ", "Seek Discomfort to me is to do what you think is too crazy to be done, and to follow your heart wherever it takes you. ", "To me, seeking discomfort is a sign that I am ready! ", "To achieve our full potential, to be the best version of ourselves and to inspire others is within any of us. We had maybe 1,500 YouTube subscribers and were flat broke. So much of this story is still unwritten⚡️. It means wanting to continuously improve and evolve as a person; to achieve bigger goals, to fulfill bigger dreams and live life to the fullest. We call it our 1,000 Year Project because we hope to keep creating content, tools, and spaces for people to come to connect and seek discomfort together.None of us knows exactly what the future holds, but we’re committed to building that vision… together. After challenging him through a YouTube video, Ammar ended up bungee jumping out of a helicopter with Will Smith into the Grand Canyon on his 50th birthday. We'll send you tips, advice, and experience. Seek Discomfort is the voice in your head that inspires you to say “Yes” or take that leap of faith outside your comfort zone. But what’s kept us going is the massive dreams we had from the beginning, and the friendship we share. To try something new that you would have never dreamt of before. We changed our name to Generation Y Not. We call it our 1,000 Year Project because we hope to keep creating content, tools, and spaces for people to come to Our clothing serves as a reminder of what matters most in life and helps connect you with like minded Seekers all over the world. But I guess we all need that little push. It was a grind. No bullshit. Between the public wins, we have gone through immense private struggles - with families, insecurities, finances. Ready to accept my fears and face them, Ready to grow into the human I want to become.