Alan Snedeker at Dancer Fitzgerald Sample created Waldo, a friendly but forgetful sorcerer. It turned out to be the purple horseshoe but I can't recall any of the story. Measure, optimize, and plan your TV against business outcomes. Lucky Charms - Purple Horseshoe? Analytics and insight reports about the TV advertising world, Lucky Charms TV Spot, 'Marshmallow Discovery', Lucky Charms TV Spot, 'Rainbow Unicorn Marshmallows', Lucky Charms TV Spot, TV Spot 'T-Shirts Designs', Lucky Charms TV Spot, 'Sing With Lucky' [Spanish], Lucky Charms Magical Unicorn Marshmallow TV Spot, 'Sneeze', Lucky Charms Magical Unicorn Marshmallow TV Spot, 'Unicorn Island', Lucky Charms TV Spot, 'Three New Rainbows', Lucky Charms TV Spot, 'St. It turned out to be the purple horseshoe but I can't recall any of the story. Plug in TV to the rest of your data and marketing stack. We could mourn Waldo’s short-lived legacy, but it’s best to celebrate it because his time at Lucky Charms almost didn’t happen. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. Lucky Charms is an American brand of cereal produced by the General Mills food company since 1964. I remember when I was a kid in the 80's and there was a mini commercial series about a mysterious new marshmallow being added to Lucky Charms. Advertisement. How is iSpot helping partners disrupt their industries? There are plenty of results, a suggested search even! Tony Jaffe, the agency’s Creative Director, helped supervise, write, and produce presentations for the Lucky Charms account. Waldo might have tested high with New England audiences, but he was still up against Lucky, whose ads were still running in other U.S. regions. Lucky was now a little more keen on sharing his cereal with the children instead of running away from them. Lucky the Leprechaun was 11-years-old in 1975 when the decision was made to let him go in some regions in favor of a new face, Waldo the Wizard. I swear I did for a long time, now I did only looked for video results so that my be my issue. Come, ye consumers of cereal. Did you bother to google at all? Tony Jaffe, the agency’s Creative Director, helped supervise, write, and produce presentations for the Lucky Charms account. Waldo wore a green cape and matching cap covered in the Lucky Charms marshmallow shapes, a bow tie, and had messy, unkempt hair. Lucky the Leprechaun made his commercial debut in 1964 with the help of creatives at ad agency Dancer Fitzgerald Sample (now better known as Saatchi & Saatchi). Lucky Charms Commercials Compilation Leprechaun Ads - YouTube TV marketing doesn't need to be in a silo. See the positions. Sprinkle a little pixie dust on this character a few years later and he became a brief, but memorable, cereal icon! By using our Services or clicking I agree, you agree to our use of cookies. Patrick's Day: Rainbow Explosion', Lucky Charms TV Spot, 'Trolls World Tour: Rainbow Bridge', Lucky Charms With Mixed-Up Marshmallows TV Spot, 'Gravitron', Lucky Charms Frosted Flakes TV Spot, 'Ahora con tres unicornios nuevos' [Spanish]. General Mills only tested the character in New England markets. Competition for Lucky Charms includes Cheerios, Special K, Quaker, General Mills, Cinnamon Toast Crunch and the other brands in the Food & Beverage: Breakfast & Cereal industry. I seem to recall Lucky being kicked in the rear by a horse and that was a clue? The '83 box introduced the purple horseshoe for the "power of speed." Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover. :), New comments cannot be posted and votes cannot be cast. I remember when I was a kid in the 80's and there was a mini commercial series about a mysterious new marshmallow being added to Lucky Charms. Be in the know of how your TV Ad is performing. Great pay, benefits, and culture. Copyright © 2020 Advertising Week Who was Waldo and how did he almost finagle such a great gig for his own? Diehard cereal fans may recall that in 1975, Lucky went on hiatus and was replaced by Waldo the Wizard. I'll check again and report back. You can connect with Lucky Charms on Facebook, Twitter and YouTube. Snedeker also worked on Lucky’s campaigns and made the mascot a bit nicer during this time. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Lucky Charms TV Commercials. If he couldn’t find his Lucky Charms, Waldo conjured up a bit of magic to make the cereal appear on breakfast tables for the kids. Waldo was retired within the year and Lucky was put back in the spotlight and in the cereal aisle. Press J to jump to the feed. _____ 1991. I LITERALLY just google searched this for you. All Rights Reserved. Lucky’s ad campaign was said to be one of the most expensive in advertising, with the agency pulling out all of the stops for the mascot’s rollout. Press question mark to learn the rest of the keyboard shortcuts. The rewrites worked. Your email address will not be published. Snedeker’s Waldo was initially dreamed up in 1970 for Amazin’ Raisins, a cereal that never hit grocery store shelves. Be it for breakfast, lunch, or dinner, we welcome you to our table. Lucky might have exclaimed that Lucky Charms were “magically delicious,” but Waldo called them “Ibbledebibbledelicious!” He was never very good at remembering where he left his cereal and often lost it in the commercial spots. We’re hiring! Please be aware that our site is best experienced with Ad Blockers turned off. Cookies help us deliver our Services. If you don’t remember Waldo’s appearance during that time, don’t worry. In the past 30 days, Lucky Charms has had 4,262 airings and earned an airing rank of #216 with a spend ranking of #173 as compared to all other advertisers.