In one charming half-hour tale, Garrett went to a thrift store, bought a golf bag and set of irons for the grand total of $3.81 and then went out and played nine holes in four over par. That afternoon these down-on-their-luck, wannabe touring pros filmed their own version and uploaded it to YouTube and promoted it on Twitter. There are a lot of people out there who just love golf, and if the people on screen are having fun, the audience will find you.” Both Bryan brothers suddenly seem more relaxed on camera, which George ascribes to having studied Garrett: “He’s a fun, quirky individual. remain authentic.”. Matt Scharff was among the crew who made the most of their quarantine at Pursell Farms. destinations, no drone footage, no big-money bets, minimal pizzazz. “Dude, that’s sick,” George enthused. Now I’m just trying to be myself.”, George recently filmed a match against Garrett and Micah. GM Golf now has more than 200,000 subscribers and more than 33 Garrett’s two accounts on Instagram have more than 230,000 Says Jerry: “I threw out the biggest number I could think of: $60,000. There is no profanity. “It’s been fun to see that and continue to see the power of our story grow.” Pursell Farms is now considering building special on-site lodging for Garrett and other such content creators to become regular presences around the resort. By the end of the summer Garrett’s GM Golf feed on YouTube had 150,000 subscribers. “Racy content might get you views in the short-term but it costs you partnerships.”), What’s striking about the videos (which are embedded with seven or a chuckle. 29 talking about this. His Instagram audience began to build. Deals with Callaway, Lexus, Bose, GoPro and other big-time brands poured in. He’s very relatable. CEO David Pursell says that the day the first video dropped he fielded 15 different inquiries about would-be bachelor parties. In January 2014, Wes and George Bryan were driving home to Columbia, S.C., from Orlando, where they had auditioned for The Big Break, when Wes happened upon a video on YouTube of a golfer throwing his ball in the air and smashing it before it touched the ground. “I really questioned if people would watch half an hour of a golf match when there’s nothing at stake,” George says. With professional golf on hiatus Wesley and George have been holed up in South Carolina creating content that looks a lot like GM Golf. million views. College can wait.’”. Micah Jones Executive Assistant/Web Manager at Santa Ana Golf Club, Inc. (Santa Ana GC, Twin Warriors GC, Prairie Star Restaurant) deal with Garrett even though he only shaves about once a month,” Jerry says with GOLF.com and GOLF Magazine are published by EB GOLF MEDIA LLC, a division of 8AM GOLF, How this entrepreneur built a brand chronicling golf challenges with his friends, Why Augusta National will forever remind me of a bond that will never be broken, 2020 Houston Open live coverage: How to watch Round 1 on Thursday, The story behind the Masters’ first-ever color-TV broadcast, The unthinkable feat Jack Nicklaus believes Bryson DeChambeau could pull off at the 2020 Masters, 16 takeaways from Brooks Koepka's hysterical Instagram state of the union, WATCH: 5-year-old boy hits a fanny-tastic shot right at his mom, WATCH: If you can't stand the heat, stay out of this kitchen golf course, WATCH: Bryson DeChambeau's terrifying trick shot will make you cringe, British Open champion Francesco Molinari already has his retirement planned out, WATCH: Trick shot artist Wesley Bryan pulls off lefty chip shot in competition at Sony Open, WATCH: Man takes driver to the groin when trick shot goes horribly wrong, Wesley Bryan plays speed golf, finishes final round in just 89 minutes, WATCH: Jon Rahm shows off a 'squat flop shot' on the range. “I asked Garrett a bunch of questions about YouTube,” George says. Growing up in Kansas City, Garrett Clark was an ardent fan of the Bryan Bros. From the age of nine he had his own YouTube channel featuring him “just doing stupid stuff around the house,” he says. “We always thought of ourselves as much more than trick-shot artists but we got to that space first and it defined us pretty quickly.”, The Bryans’ weekly matches have become a hit in these golf-starved times and they’re now up to 47,000 YouTube subscribers. Started doing golf trick shots in the winter of 2016 and thought it was cool. (Wes reached the PGA Tour in 2016 and won at Hilton Head the following year.) and a way to funnel viewers to YouTube. If he made that, I would be a believer. “YouTube is where the money is,” says GOLF senior writer Alan Shipnuck writes longform features and a monthly column for GOLF Magazine and has his own vertical on GOLF.com entitled “The Knockdown,” which is home to podcasts, video vignettes, event coverage and his popular weekly mailbag #AskAlan. Built our own green in our backyard. “People have continued calling in, showing up to the course looking to catch a glimpse of the guys filming, booking times to stay in the summer and fall, and reaching out for all kinds of inquiries,” Pursell says. The ensuing summer he didn’t play dozens of junior tournaments, as he always had, focusing instead on creating fun videos. “I left a good job in finance,” he says, “and my Now I’m the one coming to him for advice.”. (Each has his own thriving YouTube channel.) Golf became a mini-empire, flooding various social media channels with trick-shots videos. Garrett didn’t ask anything about golf, focusing on more important matters. group of likable kids playing golf at a high level and having a good time. parents were baffled. Garrett matriculated to Kansas Community College to play for the golf team but felt stifled; his content creation went fallow because so much time was spent on trivial things like academics and team practice. My mom was continuously saying to my dad, ‘How is this a (“We’re big on safeguarding the brand,” Jerry says. “I had a ton of questions about social media and how they built their brand,” he says. When the world ground to a halt because of the coronavirus, Garrett and his pals hunkered down at Pursell Farms with the blessing of the resort. He spent all of December 2016 practicing trick shots of his own and began uploading them to Instagram. In the summer of 2019, following his freshman year, Garrett plunged back into YouTube, focusing on longer-form videos. eight ads, ka-ching, ka-ching) is what they aren’t: no exotic Well, he made that in a heartbeat. Shipnuck is very active on Twitter, with a following of 50,000. Gilliland, who became Garrett’s agent earlier this year. is have fun, stay true to ourselves, make the kind of content we enjoy and of South Carolina named Joe Gilliland, who carried the weighty title of CEO, “I knew there was some value embedded in what Garrett was doing but it also looked a lot like an 18-year-old kid sitting on the couch playing on a computer.” The argument stretched for days and finally Jerry said he would give his son his blessing only if Garrett could prove that making YouTube videos was a viable career. A typical video is 30 to 40 minutes featuring Garrett and regulars like his cousin Micah Morris and friends Stephen Castaneda and Matt Scharff. Off-camera, they talked a lot of shop. 262.5k Followers, 714 Following, 719 Posts - See Instagram photos and videos from Garrett Clark (@gm__golf) though he had his skeptics. Money was coming in thanks to the magic of the YouTube algorithm, which embeds advertisements into every video and pays the creators depending on how many people suffer through the ads, and for how long. When it reached 100 views, they decided to do another video. Garrett is often dressed in sweatpants and a t-shirt and cap on backward. Garrett was an accomplished junior golfer, a gifted scrambler who once won a tournament by shooting a closing 68 despite hitting only two fairways. George Byran, left, and his brother Wes in 2016. With an audience this vast, advertisers and endorsement partners Among those who have been monitoring Garrett’s rise are the Bryan Bros. With professional golf on hiatus Wesley and George have been holed up in South Carolina creating content that looks a lot like GM Golf. It was one night in particular, at the PGA Show in Orlando in January 2015, when the magnitude of the moment hit George, who slumped on a couch and muttered, “I can’t believe this is real.”.