A store may intentionally have a shallow product depth to keep inventory costs down. These are the fundamentals of retail inventory strategy, and knowing how to work with them is critical for any retailer. A navigation structure assumes that the user is going to need to navigate around the site. b. deep and shallow. Why is the rate of return for website investments so high? Shari Waters is a former writer for The Balance Small Business. Mobile only as web app or native app. Design patterns for navigation of menus on mobile devices/views. The web is growing, don't just assume navigation is something that needs to be a choice between two options that have always been around. She has more than 25 years of experience in the retail industry. @AlexFeinman Thanks, I'll be sure to check that out myself. How to solve overly deep hierarchy navigation on mobile device? Words early on in the list were put into long term memory (primacy effect) because the person has time to rehearse the word, and words from the end went into short term memory (recency effect). How do you win a simulated dogfight/Air-to-Air engagement? This way you can have very specific and brief content occupying single pages, so there is less noise when the user reaches the desired content page. Just to come at your question in a different way altogether; why assume that you need to make a choice between one or the other? Select one: a. wide and deep. The right strategy for one retailer may not be the right one for another, as what works will depend not only on your customers, but on your brand identity and on finding the right mix of profitability for each of the items in your inventory. In the retail industry, product breadth refers to the scope and variety of products that a store offers. For instance, a store may only stock four items of each SKU, but its product breadth (variety) may consist of 3,000 different types of products. But offering too many different products in too many categories can be confusing and cause shoppers to freeze up from too many options. This gives customers more gift-giving options, and it can allow the store to experiment with new product lines without making a big investment in inventory. In Psalm 78:34 - How can Yisrael (ישראל) repent (שָׁ֗בוּ) if they have been slain? When and where on Planet Mars are the Sun's rays the most blueshifted? There will be less errors clicking through content, but there will be more clicks to perform to access the content we’re after. This is because their products have a narrower focus and a specific niche. (Special case: Lock-in amplification). x��Z[sۺ~���������fb��sKڇs�@[t�V"]�r����� x F�ؒ,X�bw��4{�3��~�p��w��l�ͻ[v����ͽ`"`�//��G0���,�cÝ���>��_//~�������//�`2�{�el Y$[qA�s��0xB�~�~[��wķG|�O��������*�0&�z�E��,��k�2��ߟVk���v��[|�kP,/��G�J2\��JC��wy���>3��n{F�gDM��! When you say 'Mobile' is this mobile-only, or is it a responsive site that will be accessible on a mobile? A store's merchandise mix may also change with the seasons. D. They completely avoid including their own private-label brands in the store. A technological shift has enabled us to broaden that construct and to apply it to a marketing strategy that means less can be more. A special type of resale store where merchandise is donated and proceeds go to charity is called a(n) _____. What's wrong with the "airline marginal cost pricing" argument? They offer very shallow and narrow assortments. One could implement a narrow and deep navigation pattern which gives the possibility for larger navigation elements to be presented to the user. Specialty retailers will likely have a smaller product breadth than a general merchandise store. Which retail assortment strategy is utilized by a convenience store? Which of these two patterns would work the best on a mobile device? Stack Exchange network consists of 176 Q&A communities including Stack Overflow, the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. How can I secure MySQL against bruteforce attacks? Both stores have 600 products in inventory, but the total assortment looks very different. Disadvantages of Narrow and Shallow Merchandize Assortment The disadvantages of these are: they have little width and depth, there is no one-stop shopping, there could be some disappointed customers, they have a weak image, and have limited customer loyalty, they have a small trading area. Why not take a different approach -. endobj Am I going to be handicapped for attempting to study theory with a monophonic instrument? These two stores have entirely different strategies for their product assortment because of the needs of their customers. Fragrance and color are more important to the candle store customer than having 100 candle styles to choose from. the serial position effect. I use of little graphic of a tall thin man and a short fat man when discussing this issue to lighten things up a bit... +1 For the reasonong om Neither. Does Mixed Merchandising Help Your Store Maintain a Good Balance? A candle store, for example, will have a smaller variety (or breadth) of products than a corner drug store, even if it has the same number of products in inventory: The candle store stocks only 20 varieties of candles (breadth), but it may stock 30 colors and scents (depth) of each of those candles. B. thrift store. endobj 2 0 obj <> If we have a large content environment on a mobile device, we need some way to access that content with ease.