You’ve probably seen the commercial. Transcript. With the Drive Safe & Save app you can get rewarded for your safe driving. It’s a fear that power is slipping away. The marketing folks over at State Farm decided to put a little.. color in their ad campaign. Some white people didn’t sign up for all this crap and are well aware of their role in the way black and brown people in America are treated. In the comments of a post on the page, white people were asking, “Where is the original Jake? The obvious planning ahead for negative responses shows great forethought on the part of State Farm, but the fact that they had to prepare for a shower of white tears is ridiculous. Articles about Jake from State Farm‘s demise that started cropping up on the internet a few days ago have since proven false. Not The One | State Farm ® Commercial. We may collect personal information from you such as identifying information (name, address, driver's license number), transactional information (products or services purchased and payment history), digital network activity (interactions with our website, IP address), geo-location data, audio recordings and other forms of personal information. We value your privacy. He was white!”. Now before I go on, I need to say that systemic racism is not an indictment on all white people. Jake From State Farm, once a white character, is now black (and easy on the eyes no less), and of course, some white people have lost their minds. THECOUNT.COM "ALWAYS OPEN! We don't insure love, but we do insure the things you love. Maybe the guy couldn’t sleep, and if there’s one thing I know that takes an inordinate amount of time and may put you to sleep, it’s dealing with insurance. You are not Chris Paul. How can you know if you get equal pay if we don’t share our salaries. Even a fictional character like Jake From State Farm. We may collect personal information from you for business, marketing, and commercial purposes. In a few of Jake’s replies (he didn’t respond to all the stupidity), he just said that the old Jake was still around and they just had lunch. State Farm was clearly prepared for backlash. Access to third party sites is at the user's own risk, is being provided for informational purposes only and is not a solicitation to buy or sell any of the products which may be referenced on such third party sites. Read more. You are not Chris Paul. The fragility of your privilege is showing! Since 2005!" VIDEO State Farm Not The One | Commercial TV commercial 2020 • We don't insure love, but we do insure the things you love. What I also know is that Jake From State Farm is a fake character as part of marketing for State Farm. song of this marketing campaign. This thinking is so second nature that even questioning imagination is a knee jerk reaction. From movies like Star Wars to The Little Mermaid, we’ve seen white people lose all of their shit when characters portrayed by white actors are changed to black actors. That the tides may slowly be turning. It’s not clear what prompted the early morning insurance call. - October 26, 2015. Like 3am (no really, that exact odd hour).